The below editorial is an excerpt from our full review.
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THE UK & IRELAND'S MOST PICTURESQUE ROADS

Abarth used its knowledge of great driving roads to compile a selection of routes based on the excitement factor of driving each route combined with the scenery drivers and passengers alike can take in. From there, Abarth analysed the number of images each specific route had been hashtagged on Instagram to rank the top 20.

Ireland took the gold and silver spots with two stunning coastal routes. The Wild Atlantic Way was by far the most Instagrammed location with 1,570,313 hashtags recorded. Ring of Kerry, in second place, had 222,293 hashtags.

The North Coast 500 (141,529 hashtags), with views of Scotland's famous shoreline road, featured third, while England's Cheddar Gorge (84,162 hashtags) and its twisty valley roads came in fourth. The vast Elan Valley (53,204 hashtags) in Wales, where you can take in numerous dams and reservoirs, placed fifth.

Abarth's research found that while Ireland and Scotland made up the top three spots, England and Wales dominated the rest of the list. Bealach na Bà, also known as the Pass of the Cattle (10,499 hashtags) was the only other entrant from Scotland and the Mourne Coastal Route (1,995 hashtags) was Northern Irel...

This is an excerpt from our full review.
To access the full content library please contact us on 0330 0020 227 or click here

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