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By Jonathan Crouch

Ten Second Review word count: 45

The Omoda 5 aims to offer something just a little different for customers seeking a Qashqai or Kona-class compact family SUV. There's a choice of combustion or EV powertrains, striking design and a strong value proposition. If you like the looks, it might be tempting.

Background word count: 180

So. Yet another Chinese brand for you to consider. Omoda is part of the Chery group, probably the biggest Chinese automotive player you've never heard of. It's China's biggest car exporter, which is quite an achievement when you consider the other brands from this market - names you might be more familiar with like the SAIC corporation's MG marque, BYD, GWM Ora and NIO. Unlike in other global markets, 'Chery' branding won't be used in Europe, where the cars from this conglomerate will be marketed under the Omoda badge, a name derived from two sources; 'O' is for 'oxygen' (supposed to give an enviro-vibe) and 'moda' denotes fashion, apparently keynote for a marque that aims to focus on trendiness. We're going to get a whole series of Omoda models over the next few years (most of them EVs) but the first of them is the car we look at here, the Omoda 5, engineered in both combustion and EV forms. It's a compact crossover aimed at cars like the Nissan Qashqai and the Hyundai Kona. Let's take a closer look.