IF LOOKS COULD CHILL(some text hidden)

By Jonathan Crouch

Ten Second Review word count: 52

The EX30 is a different kind of Volvo, a small EV crossover for a new era and a model that will bring enormous conquest sales for the brand. It's more affordable than you might be expecting and would perhaps make an ideal second car for upwardly mobile families embracing the EV revolution.

Background word count: 165

Just about every mainstream car maker right at present seems to be trying to re-invent itself as an all-electric brand. In most cases, particularly with the premium makers, that seems to involve bringing us futuristic-looking EVs priced far out of the reach of most ordinary customers. Volvo wants to be different. And proof of that comes with this car, the EX30. This Chinese-owned Swedish brand can only survive by attracting new breed of younger customers and the EX30 is its most important car yet in reaching them. The brand says this model's job is to 'bring premium full-electric mobility to a much broader audience' and three-quarters of the people who choose it will never have considered a Volvo before. It's priced and sized well below the company's existing XC40 and C40 electric models - think Kia Niro EV and Jeep Avenger in terms of EX30 rivals. Which means you can have one for not much more than the price of an EV supermini. Sounds tempting.